Client Overview

Tiejan was formed on the back of a vision to transform FMCG distribution in Iraq — shifting it from traditional methods to the most advanced concepts available globally. Part of this vision was strengthening their overall brand visibility in the market, making it more engaging and trustworthy. That's why we crafted Tiejan's brand identity to be more luxurious — reflecting their advanced, global standard — and more organic, to feel authentic and build trust in the market.

Deliverables